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Digital Marketing

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Basics of SEO – What Is Backlinking & Why Do You Need It

What exactly is SEO?

Search engine optimisation (SEO) is the name that we give to the process of increasing your website’s ranking in a search engine.

The most important search engine to rank in across the internet is the almighty Google. When you search for a keyword, Google displays results that it considers to be authoritative and relevant.

So how exactly do you get Google to see your site as an authority? And how do you get Google to understand that your content is relevant? I will try to help you understand the answers to these questions throughout this blog post, but if you have any questions please let me know in the comments.

Got any requests for something specific you’re struggling with at the minute? Let me know in the comments and I’ll either help you directly or write a post on it.

I’ll be taking you through some of the basics of SEO in a few different articles to explain how, through the use of on-site optimisation and a backlinking strategy, you can get your website to rank higher in Google’s algorithm.

Why is SEO important?