It’s been ages since I’ve seriously looked at my blog and thought, ok I need to post content. I’ve put up a few major blog posts over the last three months, but realistically, I’ve been distracted.
I’ve been working on different projects, building my income and although blogging does factor into my earnings, the truth is, it’s not making me enough money for all of my attention.
I’m happy to say my new Pinterest marketing business is taking off and is now earning me more money than when I worked full time back at home. But as I earn more money from those projects, it naturally captivates more of my time.
Hense, I’m growing other people’s blogs, more than my own. What can I say… I like the cash. With that in mind, I’ve been thinking more and more in the last few weeks about how to focus more on my blog.
Honestly though, it’s been difficult. That’s what inspired me to write this post, all about the different reasons it can be hard to update your blog. Read on if you’ve ever had one of those weeks where you’ve thought, shit… I’ve forgotten to write a post.
7 Reasons Updating Your Blog Can Suck
While it can be tempting to come up with excuses, delay, dilly-dally & dawdle, there comes a time where you’ve gotta get behind that keyboard and just start typing.
This is one of those moments…
1. You’re Distracted By Other Projects
Let’s face it; sometimes, you’ve got a lot on your plate. You’re probably wearing about seven different hats.
You’re a writer, a blogger, an entrepreneur, a mom, a kick-ass karaoke singer and above all else, a wedding macaroon maker. It’s a lot to juggle!
Whether you’re making wedding delicacies for your distant relatives to munch on or not, a lot of people have other stuff going on.
My Favourite Solution – Planning Out Time
One of my favorite ways to make time for writing my blog posts is in the morning. Set your intent the evening before.
Set your alarm clock an hour earlier than you need to be up, put a glass of water by your bed, and tell yourself…
I’m going to wake up tomorrow at 6am and write.
When you wake up, get out of bed quickly & down that glass of water. I find brushing my teeth also helps to wake me up.
Get yourself in front of the laptop and try and get down 500-1000 words every morning. Before you know it, you’ll have made time to get plenty of blog writing done.
2. You’re Not as Passionate as You Once Were
Hands up if you’re guilty of running headfirst into a hobby or project, only to find a month or two later, you’re not as interested as you once were.
Yep, you’re probably not alone here. I, for one, am a big sucker for having 120% enthusiasm for new projects and quickly moving onto the next shiny object I see.
How to Get Your Passion Back? – Think About the Reasons…
One of the best ways to get back on track is to take 10 minutes a side, turn off the electronics (or at least put them in another room) and think about why you started to blog in the first place.
What was your reason:
- Because you were bored?
- Because you wanted to make extra money?
- Because you wanted to have a voice online?
Whatever the reason you started your passion, going back to that main reason for starting can help you to remember, and re-touch those emotions that made you so passionate in the first place.
For me… It’s writing again. Anytime I take a break from writing unintentionally, just getting behind the keyboard again makes me feel that passion all over again… just like now!
3. You’re Not Making Money
So you started blogging to make money, and three months, six months or twelve months in, you’re still not making much. Well… don’t worry.
There are a ton of bloggers who after 12 months of no progress will just give up. Sure, you could do that.
But think about this for a second. If your hobby was golf, would you be upset you spent $2,000 on it in a year and didn’t make any money?
What about if your hobby was going to the movies? How does $30 a month sound for a hobby?
So when most bloggers literally only spend $70 a year to maintain their blog, it’s not so bad… especially since if you pursue a blog, you’ll have the best chance of making money from it the longer you blog for.
Want to learn more about starting your own blog? It’s what helped me get to where I am today, 10 months after quitting my job and earning $4k + per month.
The Solution – Don’t Sweat It
Sure, you might not be making money yet, but managing a blog and putting serious time into learning WordPress, Pinterest marketing, social media, etc. can give you the skills you need to earn some serious money in the future.
Take me for example, most of my income came from writing (a skill I acquired through blogging) & now from managing social media accounts for business (another skill I learned while blogging).
4. Writing Content for Others Instead of Yourself Can Be Boring
Anybody who took my 30-Day Blogging Bootcamp will tell you that one of the most important lessons I talked about was making sure you are writing content for your audience and not yourself.
Why is that important? Well, when somebody reads a post online, they’re not interested in what you have to say about your own life. They want an answer to a question.
Take this post for example. The article is meant for entertainment but also to help people who are having that ‘bloggers block.’
As well as writing about my own experiences, I’m also trying to give actionable advice which will help the people reading the content. I know, so kind.
Although you may want to write about yourself, it’s generally a good idea to write for your audience. This will help you get better traffic, more engagement and have that feeling of ‘hell yeah, people want to read my blog.’
How to Not Get Bored Writing Content For Other People
My best advice for writing content for others is to think about your title. Often, you’ll think ‘I want to write about my frustrations I had this week over finding it hard to get a loan with a bank.’
So you could rant, rave, and give your point of view, but there’s no real reason for anyone to read that post unless they’re thinking… ‘Ooh, what’s Wendy up to in her life.’
The trouble with writing for yourself like that is it’s generally only family and friends who will read your blog… so much for that dream of quitting your job.
Instead, still write the same content you were planning but craft your title and structure your article around a question. Instead, think of a title like this: 7 Lessons You Need to Know to Make Getting a Bank Loan Easier.
Wow, way catchier right? I’d actually read that one myself!
Then, when you plan out the article, plan your introduction and your seven headings about what lessons you learned and can share with others.
That way you can still share the same message you wanted too, but in a structure that will help other people.
Jobless Nation Hint: Some of you may have already realized, but that’s what I did with this post. I wanted to rant about the fact that I’ve been struggling to write blog posts. Instead, I tried to provide something that would be useful for people reading this content.
5. You Can Spend Hours Making Content With No Results
This one can really hit you hard. You spend hours grafting on a new post; you carefully place pictures, design creative pins and when you hit that big publish button, what do you get?
Not a soul comments, you get no traffic. Nobody gives a fuck.
It’s hard not to get downtrodden when this happens. Especially as when you’re a new blogger it can happen repeatedly and often!
My Solution – Keep it Simple
When I used to craft blog posts, I’d put a ton of time and effort into it. If you look at my early blog posts, you’ll see carefully selected images, videos, all sorts.
While we are encouraged to do all this to improve our readership, lower bounce rates and make our blog more appealing to Google, the reality is, until your blog gets a lot of traffic, it’s a wasted effort.
You’ll get much better results from keeping it simple.
Write a blog post, stick a featured image at the top of the page, throw in a few headings and you’re done.
No stupid faffing, don’t worry about grammar and spelling. Proofread it yourself or use the Grammarly app, but don’t go overboard.
I’ve now got my blog post writing time down to about the same time as an episode of Brooklyn Nine-Nine on Netflix. When you do that, you can produce more content which is what really helps with your traffic.
It also means you won’t feel too bad if your blog post gets less traffic. Onwards to the next post.
6. Your Not Getting The Traffic You Want
This is a common frustration for bloggers. They’ve seen all the blog posts online and pins on Pinterest.
How I achieved 100,000 monthly hits in my second month of blogging and made $5,000 that month.
Yeah… whatever, bullshit.
What they didn’t tell you is they spent the last 5 years making 7 different blogs which didn’t work, and this is just their latest blog which they figured out how to get the traffic. Oh, and they spent 4 months building up Pinterest traffic before ‘launching’ their blog.
These types of posts are misleading, infuriating and sadly, designed to get people who are new to blogging to think it’s a get rich quick scheme and click their affiliate link, so they make money.
The real truth is, it takes the average blogger 6-12 months to start to understand blogging, what makes it all tick and usually at that stage they can figure out how to get real levels of traffic and start to make money.
The Solution – Don’t Believe the Hype
If you’ve launched your blog last month and you’re not hitting 5,000 monthly viewers, don’t worry about it! Give yourself some smaller, more achievable goals and build from there.
Blogging is very much trial and error, figuring it out, making mistakes and learning from it.
I’d avoid giving yourself mad expectations, that way you don’t get disappointed and can continue to learn, refine and develop your blogging skills.
Jobless Nation Note: If you’re interested in learning the best ways to quickly figure out how to grow your traffic, I’m in the middle of finishing off my final release version of my blogging bootcamp. In it, I share some great tips and shortcuts to help you figure out the tricks to blogging successfully.
7. You’d Rather Just Put On Netflix
*Sigh* I think we’ve all had that moment where we felt like weeping into a bottle of gin, curling into a ball and watching Mamma Mia or Bridesmaids for the 100th time while we clutch our pillow and try to not think about that dream we had of blogging on the beach in Thailand.
Sometimes, you have to give yourself a break. If you’re blogging in your spare time, working a 40 hour work week, and also looking after a household of kids and a spouse who doesn’t quite get it, that’s a lot of pressure.
It’s ok to sometimes just take an evening and watch your favorite show and get away from it all.
What you might not like to hear is doing this every night isn’t going to get you any closer to achieving your goals.
The Solution – Make Writing Your New Netflix
When I was still working a 50 hour work week and learning how to blog and making all my mistakes along the way, I practically stopped watching TV altogether. Instead of spending 3 hours every night chilling out with a Spartacus box set, I’d instead be watching YouTube videos, writing blog posts and interacting in blogging communities.
When you make blogging the thing you do when you have free time, you turn your passion project into something that’s easily manageable. That can be tough to do, but if you successfully master it, you’ll not only find blogging more enjoyable but you’ll no doubt find you get a hell of a lot more done.
Have You Been Affected by Any of The Problems In This List?
Man… you are not alone if you have. I can think of a ton of moments where I’ve bumped into these problems. I think I’ve had some days where I’ve had them hit me all at once.
Take it easy, have a breather, make a cup of tea, or send me an email. Let me know down in the comments or on social media if you’ve been hit by any of roadblocks on this list, and remember gang, keep at it, continue to pursue your dream and never give up.
Most people stop just short of success. Make sure you keep on pushing, and you’ll get there.