Note from Jamie: This is a guest post written by one of my good friends Meg. She has a ton of experience when it comes to Pinterest and after getting a lot of advice from her personally on how to improve my traffic using Pinterest, I asked her to compile a Pinterest guide for you guys. Nailing Pinterest is one of the fastest ways to grow traffic to your site and I know a lot of bloggers who have doubled and sometimes quadrupled the amount of traffic they are receiving after following tips the same as Meg is offering below.
I hope you get a ton of useful info out of today’s post and please get stuck into Pinterest and follow both myself and Meg on Pinterest and share your success with us directly!
Let’s Get Jobless Pinterest – www.pinterest.com/letsgetjobless/
Meander With Meg Pinterest – www.pinterest.com/Meanderwithmeg/
Enjoy the post!
The Step-By-Step Pinterest Guide For Beginners
Pinterest is definitely the hot topic at the moment to drive traffic to your website. You read a lot of headlines that claim the author has boosted views to their website by 20k a month simply through Pinterest. Whilst you may read those kinds of click-bait titles and be a little bit (or hugely) sceptical, I am actually happy to argue that many of these bloggers and business owners probably have experienced rampant success through Pinterest.
You may be asking yourself, how does Pinterest work? Well if you needed a Pinterest guide you’re in luck. The site acts as a search engine, not a social network, so you don’t need to have that many followers to see real results. People type keywords into the search bar to bring up results for the things they are interested in, just the same way they would use an internet search engine.
If you have created an eye-catching Pin for your blog post or business page and labelled it correctly with popular search terms, then you stand an excellent chance of people finding, saving and sharing your pin. The beauty of Pinterest is that once a pin goes live it continues to circulate as more and more people re-pin to their boards. This means that even posts you wrote a couple of years ago have the potential to consistently bring fresh new traffic to your site.
With 150 million active users on Pinterest as of January 2017, there is a huge audience out there to showcase your work. (SOURCE: https://blog.pinterest.com/en/150-million-people-finding-ideas-pinterest)
So what are you waiting for? Are you ready to learn how to use Pinterest?
In this Pinterest guide I am going to take you step-by-step through the process of setting up your account and publishing your first pins.
Step-by-Step Pinterest Guide To Getting Started Today
Let’s start at the beginning by logging on to Pinterest and taking it nice and slow.
Create A Business Account
To get started you obviously need to go to the Pinterest log in and create an account. You can opt to switch your account to a Pinterest business account. This is free and I would recommend it as the first thing to do. It’s important to link your account through to your blog so you can access Pinterest analytics that tell you which are your most popular pins and how many clicks you are getting to your site. All you need to do is to enter your website where it asks you to.
The next step is to enable rich pins. Rich pins are essentially a pin that highlights your website at the bottom of the pin and drives traffic through to your site when people click on it. You’ll need to install the Yoast plugin on your WordPress website to get started. Then, follow these step by step instructions on how to set up rich pins on Pinterest. Make sure you have the advanced settings enabled in your Yoast plug in. Although it may appear a little bit technical, if you take your time you’ll be able to do this in about 5 minutes. (Source: https://www.getbowtied.com/use-pinterest-rich-pins-wordpress-website/)
Fill Out Your Profile
Make sure you pop in an eye-catching and clear photo of yourself. You will do yourself no favours with a dingy, small picture of you taken about a hundred years ago.
Next, update your description so that when people land on your profile they can easily see what you’re all about.
Create Your First Boards
This is where the fun bit kicks in and you get to be creative! Begin with making a ‘best of’ board for your blog and put that at the top of your profile. Call it something like “My Blog’s Best Of” so that your audience can clearly see your content.
Then, think about what your niche is about e.g. digital nomadism or entrepreneurial skills etc. and create boards you feel visitors to your profile will gain the most benefit from. You want to be as helpful as you can to your ideal reader by offering them cherry-picked content that they will love.
Use a standardised naming process across the board e.g. “Entrepreneur Tips”, “Freelancing Tips” etc. This again helps people understand what your board is about and make them more likely to browse through your content.
Fill Your Boards With Content
Now you have several boards that you need to fill with gorgeous, useful content that your audience will really appreciate. Using the search bar, type in the subjects, themes or areas you are interested in and start scrolling through the results. Save great looking pins to the relevant board on your profile.
It’s really that simple.
Pinterest will start to recognise the types of content you like and will show you more of the same in your main feed each time you log on. Aim to spend at least 30 minutes or longer pinning content to your boards.
Getting Creative With Pinterest
Now the initial setup is done it’s time to have some fun making your profile look great and designing your first pins.
Create Board Covers
A board cover ties in with your branding and makes everything look uniform and visually pleasing to people viewing your profile. You want people to think “yes, this person is switched on and knows what they’re on about” as they scroll down your page.
Use Canva (https://www.canva.com/) to create an image. Don’t get put off here, Canva makes it exceptionally easy for you and has helpfully created templates of all kinds of social media graphics. I use ‘social media posts’ to create a square image for my board cover.
Download your board cover and upload it to your board. Start by clicking into the board itself and adding the board cover as if it was a new pin. Then, in your board’s settings, you will see the option to make the most recently uploaded image your board cover. Do this and don’t forget to save your changes.
Create Some Beautiful Pins
Time to let your creativity shine!
Use Canva or another free tool to create a Pin. Canva has pre-set dimensions to make it super easy for you. Again, use your branding and create a template to keep all of your pins recognisable and a high quality so that people love to re-pin your content.
Stay away from dull colours, use only a couple of fonts so as not to look cluttered and remember to use only your most stunning photos. If photography is not your forte, use free stock images.
Pinterest is a completely visual medium so your pins have to be pretty!! Always create vertical pins and you’ll find that the longer the pin is the better.
Take some time to research what is working well on Pinterest. Check out the pins with thousands of re-pins and try to emulate (don’t blatantly copy!) their style. Try not to publish something that you’re not 100% of and always promise yourself that you will proof read your pin for spelling errors and grammatical mistakes. I’d refer to a Pinterest guide regularly when posting to make sure you’re giving your pins the best chance of success.
Upload Your Pin To Your Blog Post
Upload the pin as you would any image on your blog, remembering to smush the image size as it’s likely to be a large file. Pop it at the bottom of the post and make it super easy for your readers to pin with sharing buttons.
In the Alt Text of the pin, make sure you write a keyword rich description of what exactly your pin/blog is about. This is useful SEO for your blog and crucial for getting found on Pinterest (for a guide on the basics of SEO check out this post). Pinterest is a search engine and is all about keywords! If you don’t know what keywords to use, think back to the terms you want people to type in to find your stuff on Pinterest. This is why you have Rich Pins set up as Pinterest will populate the pins description for you.
Share Your Pin Onto Your ‘Best Of Board’
Hurray, now you have your first live pin on Pinterest!
Also save this pin to any of your other boards that you think will suit the topic.
Next Steps On Pinterest
You’ve come a long way to rocking your Pinterest journey. You’ve created an eye-catching profile filled with stellar content and started to create your own pins. Now it’s time to concentrate on following a few people and boards in your niche to boost your visibility and bring in more traffic.
Identify Followers In Your Niche
This Pinterest guide may be different to other social media guides out there. You don’t really need thousands and thousands of followers on Pinterest to be successful. What you need are stunning pins that people love to save and click through to your site. However, it’s helpful for you to follow some people in your niche so that you will start to see their content showing up in your feed.
Using your keywords again, search for people and boards you like the sound of (always bearing in mind the value that it will bring to visitors to your Pinterest account.) Don’t follow random people/boards that have nothing to do with your niche as the Pinterest algorithm will notice and only show you random pins and not show your content to the people that matter.
Identify Group Boards In Your Niche
Group boards are a great way of posting your content to someone else’s board to increase your exposure. Again, look for niche specific ones where it will be ok to share your pin.
A group board will have a LOT of pins in it and a circle in the corner of the board cover so you can see it’s a collaborative board. Contact the owner of the board (the first person you see in the list of contributors next to the board) by sending them a polite message through Pinterest’s messaging service. Or, click on their Pinterest profile and some board owners may specify that they want you to email them outside of Pinterest to request to be a contributor.
Once you’re sent an invite to the board, you can pin your content to this board and get more eyeballs on your stuff. Always obey the group board rules to avoid being chucked out again. No one likes a party pooper.
Pin, Pin And Pin
Spend time pinning a mixture of your stuff and other people’s stuff every day to your boards and your group boards. Pinterest is a bit of commitment to get started, but you’ll soon see results.
Join Facebook Sharing Threads
You could try a Facebook sharing thread in your niche – these run daily where people share a link to their pin and you have to pin theirs and they pin yours. They usually cap at around 50 participants, and so you pin 49 other pins and your pin gets saved 49 times. Yes, they can be somewhat time consuming, but in the early days they are invaluable for sharing your content. Head on over to Facebook and search for Pinterest sharing groups in your niche. Even team up with other people reading this Pinterest guide in the comments, feel free to share your Pinterest profile in the comments.
Explore Tools Such As Tailwind and Boardbooster
There are tools that can help you save time on Pinterest by scheduling content. In the early days I would recommend putting in your own grunt work as you will start to see the results of you hard work quickly. However, as time goes on, you could investigate Boardbooster or Tailwind to schedule and share content for you at a price. https://boardbooster.com/ https://www.tailwindapp.com/
Ready For Your Pinterest Debut?
Although it can seem initially overwhelming, a little effort with Pinterest can go a long way for your blog. Start by creating beautiful pins that you are proud to share and the rest will follow. Don’t worry if you’re not overly design focused as there are plenty of great templates you can use to help you get started.
Are you ready to get cracking on Pinterest? Has this step-by-step Pinterest guide given you the boost to get going? Let me know if you have any questions or comments.
Meg is a freelance writer and travel blogger who has been living out of a backpack for the past five years. She loves to inspire fearless solo travel over on her blog at www.meanderwithmeg.com and crushing people’s to-do lists one tick at a time at www.smashyourtodolist.com
FB: meanderwithmeg https://www.facebook.com/meanderwithmeg/
Pinterest: Meanderwithmeg https://au.pinterest.com/Meanderwithmeg/
Instagram: meanderwithmeg https://www.instagram.com/meanderwithmeg/
Twitter: meanderwithmeg https://twitter.com/meanderwithmeg
Pinterest: @smashyourtodolist https://au.pinterest.com/smashyourtodolist/
Instagram: @smashyourtodolist https://www.instagram.com/smashyourtodolist/